The Daily: What Does Watching TV Mean Anymore, Live is the New Streaming, and The Real Reason Walmart Bought Vizio | Mar 21, 2024

On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us:[email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-what-watching-tv-mean-anymore-live-new-streaming-real-reason-walmart-bought-vizio   © 2024 EMARKETER   Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.