The Daily: What's Behind The Upswing in Social Ad Spending, Can X Claw Back Some Share, and NYC Sues The Social Giants | Mar 4, 2024

Behind the Numbers: an EMARKETER Podcast - A podcast by eMarketer

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On today's podcast episode, we discuss what's fueling the social ad spending upswing and what to watch from each of the major social platforms. "In Other News," we talk about advertisers' level of caution in returning to X (formerly Twitter) and why New York City is suing the social media giants. Tune in to the discussion with our analysts Minda Smiley and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us:[email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-whats-behind-upswing-social-ad-spending-x-claw-back-some-share-nyc-sues-social-giants   © 2024 Insider Intelligence    Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.