The Daily: Why OOH Advertising is Making a Comeback, the Potential of OOH CTV Ads, and More | Sep 3, 2024

On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in to the discussion with host Marcus Johnson and analyst Yory Wurmser.   Reports mentioned in this episode: https://content-na1.emarketer.com/out-of-home-forecast-trends-2024?_gl=1*1f2v2x2*_gcl_au*MTUyNDU1ODExMi4xNzIxODM1NjA2*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcyNDQ0NzE1OC4xODAuMS4xNzI0NDQ3Mjg5LjYwLjAuMA   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:[email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-why-ooh-advertising-making-comeback-potential-of-ooh-ctv-ads-more   © 2024 EMARKETER