Helen Hauck on Humanizing B2B with Employee Advocacy

What's the value of your employees amplifying your brand's message and building their own presence? What are the challenges that come with taking over a brand's social and running an employee advocacy program? These questions and more answered this week on Behind the Post with Helen Hauck, Global Social Media Engagement Manager at IFS. She joins the show to share her insights, challenges, and lessons learned from her 1st-year full-time in social. Helen and host, Olivia Messina talk about the importance of humanizing B2B brands and the different tactics she's used on the IFS corporate channels. As an employee advocacy leader, she reveals the challenges she faced when gaining adoption within her organization. With an incredible personal brand on LinkedIn, Helen wraps up the show with her best tips for authentically building a personal brand. Hot Topics: The biggest barriers Helen faced transitioning from Manufacturing Marketing Manager to Global Social Media Engagement Manager Leveraging employee advocacy to increase your engagement and humanize B2B brands How to utilize "original content" to authentically build a personal brand