How to Craft an Engaging Social Strategy, with Similarweb Experts

On this episode of Behind the Post, Alina sat down with not one, but two, brilliant marketing experts from Similarweb – Senior Social Media Manager, Itay Gross, and Content Marketing Manager, Faith Preminger. With double the guests, you bet you’ll walk away with double the expertise.  They delved into how their content and social media teams work together for success and how marketing processes work at Similarweb. With a passion for B2B social in common, the trio discussed why social media is so valuable for B2B brands today and the importance of using B2C tactics to create an engaging, fun, and memorable B2B strategy.  Armed with unique insights their Similarweb product offers, Itay shares how he incorporates data-driven storytelling about trending topics into their strategy to harness the attention of B2B professionals scrolling through LinkedIn. *Spoiler alert* – their audience loved their data insights on Taylor Swift’s impact on the Kansas City Chiefs’ website traffic during the Super Bowl!  As big enthusiasts of the power of employee advocacy on their wider social media strategy, they unpacked everything a social media manager would want to know when implementing an advocacy program and keeping up its momentum. The duo got candid about the challenges they encountered along the way, and the tips and tricks they learned that resulted in a successful strategy.  Whether you're a marketer, a social media enthusiast, or simply curious about what goes on behind the post, there's much to learn from the experiences of these two experts.