How to Nail your Social Strategy ​​on a Global Scale

Managing a global brand's social media is no easy feat. How do you appeal to multiple audiences and stay respectful of cultural differences? How and when should you localize content? This week on Behind the Post, host Olivia Messina brings a social powerhouse on the show! Melissa Francois, Content, Comms & Social Lead at PlayPlay, gets candid about what she's learned from managing social at some of the largest global brands. Melissa reveals how to approach every social strategy from a global standpoint, how to manage different time zones, and the importance of using geographical data to speak to customers/ followers where they are. She wraps up the show, reminding us that everything you do on social needs to tie back to value – down to each holiday. Tune in for an episode full of tips and strategies to optimize your global brand's social strategy! Hot Topics: Managing timezones, appealing to broad audiences, and respecting cultural differences The importance of localizing content when it's going to make a difference in the market How to manage and be timely with social engagement to provide a superior customer experience and build communities