Navigating Social Crises and Community Building with Ease

In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Jessica Kalbarczyk, Senior Social Media Manager at Corel, takes the hot seat to discuss strategy, employee advocacy, and community. She dives deep into her content strategy for corporate social versus employee advocacy and the specific content types she creates for her employees to share. Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. She details her methods for crisis communication during the Covid-19 shutdown. One of her biggest tips? Have a really close relationship with PR to ensure the tone of voice and messaging is in line with the brand. And if you’re looking to pursue a career in social – tune in to hear Jessica’s favorite part of working in the industry and a breakdown of what a typical day as a social media manager looks like! Hot Topics: Golden community building tips for B2B brands Crisis communication and the importance of working closely with PR Corporate social media content vs. employee advocacy content