Unlocking the Secrets of Successful Hospitality Websites: The Blueprint to Building a Brand That Compels Direct Bookings

Welcome to "Unlocking the Secrets of Successful Hospitality Websites: A Special 2-Part Series with Hudson Creative Studio.” In this series, Zach sit down with Eli Pritykin, founder of Hudson Creative Studio to dive deep into the art and science of creating a memorable website that serves as the digital headquarters for your hospitality brand. In the first episode, you'll hear Eli's fascinating journey from his early days in the former Soviet Union, where he built his first graphic design program as a child, to becoming a leading creative director in the hospitality industry.  We discuss the importance of having a strong brand identity and how it is the foundation for all your marketing efforts. Eli's unique perspective on merging technical rigor with creative design will inspire you to rethink your approach to your brand and website. In the second episode, we get down to the nitty-gritty. Eli and I cover everything from the initial planning stages of your website to advanced tactics for optimizing user experience and conversion rates.  You'll learn why a well-designed navigation structure can make or break your site, how to balance aesthetics with functionality effectively, and why speed and simplicity are your best friends. Eli also shares innovative ideas like integrating loyalty programs directly into your site to boost repeat bookings and enhance guest loyalty. Some additional takeaways from this series you won't want to miss include: Discovering why fitting in with your local market's aesthetic before standing out can give you a competitive edge. Learning how to turn your website into a powerful tool not just for direct bookings but also for attracting property owners. Understanding the critical role of guest experience (GX) in web design and how it can drastically improve your conversion rates. Getting actionable tips on reducing perceived load times to keep potential guests engaged and ready to book. Join us as we delve into these topics and more, ensuring you capture the trust and interest of your guests from the first click to the final booking. Whether you're managing a single chic property or a vast portfolio, this series offers valuable insights to elevate your digital presence and drive success in the competitive world of hospitality. Learn more about Hudson Creative Studio Connect with Eli on LinkedIn Behind the Stays listeners get 10% off any service level at Hudson Creative Studio!  Just mention Behind the Stays when scheduling your discovery call to qualify for the discount! About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.