Copywriter Anna Rogan

Anna had built a career across corporate and government comms in Melbourne. But if she wanted to move her family out of the city and that meant first meant transforming the way she worked. Anna set out to prove she could match her past income, now as a freelance copywriter. The seeds she planted in the city are now bearing fruit. From a farm in rural Victoria she’s reaping the rewards - a business that feels good and that runs around her kids. Today she’s questioning the external pressures that tell us to ‘scale’. The farmers before them planted olive trees. That doesn’t mean it’s a business for her. Just because other copywriters before her have grown with subcontractors and products, does she have to follow them too?