Email Strategist & Copywriter Nikki Elbaz

After being made redundant from her New York agency job, Nikki thought she’d go to Israel for a year and freelance as a copywriter. If it didn’t work out, she’d come back and get another agency job. 7.5 years later her family has grown up in Israel. Their mum is very much still freelance. But she’s not a general copywriter anymore, she’s since found her niche in email strategy. Building authority and a small team. And a website experience which is pretty unique.