Ep. 33 Soren Iverson of Iterate

The future of design isn’t just about function; it’s about fun. In this episode, we are joined by Soren Iverson, Product Designer at Iterate and creator of the innovative app Stompers. Known for his satirical product interfaces that captivate social media, Soren shares his journey of infusing humor into his work to escape the rigidity of deliverables in the design industry. He discusses the ups and downs of running his business, mastering sales and marketing, and maintaining a work-life balance while also touching on his creative process, emphasizing the importance of unique niches and technological advancements in design. We also discuss:The commodification of design due to advancements in technology and AIThe challenges of setting client expectations and managing team dynamics.Why finding unique positioning or specialization in the design industry is key to succeed.