Ep. 35 Gwen Lafage of Sinch

As brands grow, communication channels tend to expand parallelly. What is the secret behind successful comapnies that can keep up and leverage with this growth? To delve deeper into this question, we are joined by Gwen Lafage, VP of Marketing, Global Brand and Content at Sinch, who shares the intricate balance between a long-term vision and agile marketing, paving the way for continuous and successful brand growth.  Gwen also explains how Sinch is revolutionizing brand experiences and efficiency while underscoring the often-overlooked potential of rich communication messagingWe also discuss:The importance of maintaining consistency in brand messaging while allowing autonomy.Gwen’s insights into 6 C’s philosophyThe significance of integrating AI innovations and maintaining strong, consistent brand messaging.