Ep. 66 Stewart Hillhouse of storyarb

The marketers who know how to wield AI as a force multiplier are already outpacing everyone else. Are you evolving fast enough to stay relevant?In this episode, we sit down with Stewart Hillhouse, VP of Content at storyarb, to explore the evolving B2B marketing flywheel—where AI, creativity, and strategy must work together to keep brands growing. Stewart explains why the old approach to content marketing is dying and how today’s marketers need to think and work differently in this new AI-powered future.We also discuss:The three high-value roles marketers should be focusing on in 2025.How to build AI-driven workflows without losing the human touch.Why brand trust beats attribution—and what that means for demand gen.The death of massive marketing teams and how to future-proof your career.And much more.