Knowing Your Customer

The Small Business Lounge With Tracy Heatley - A podcast by Tracy Heatley

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In this episode, business networking and marketing expert, Tracy Heatley, talks about the importance of knowing your customer when networking.  This will help you to understand your current customers, desired customers and who you need introductions to. Largely because you can't expect to get referrals, to increase sales, if you don't know who you need to be referred to.  To find out more about the author visit www.tracyheatley.com