S7 E11: In the Eyes of the Beholder: Taking Customer + Clients’ POV Into Consideration

When it comes to creative work such as brand design and website design, it is important to keep in mind the end user's perspective. After all, they are the ones who will be interacting with the final product. In this episode, Esther shares some tips for taking customers' and clients' points of view and needs into consideration to create the best result for them. We do this by researching, using customer-centric language, considering user experience, and testing your designs by cross-checking ...