#7 - Anna Rafferty - Back Yourself

Anna Rafferty is The Lego Group's VP of Digital Consumer Engagement. She leads the Lego Group's direct engagement with consumers of all age groups, which takes many forms, from magazine, publishing, community management and social engagement to digital products like apps and websites, creator programmes and events. She also takes additional responsibility for Digital Child Safety, Rights and Wellbeing in the company. Prior to her experience in The Lego Group, Anna worked as Digital Director at BBC Studios, Director of Product, Content & Creative at Pottermore, and Managing Director at Penguin Books. She is also Chair of the Women’s Prize for Fiction, a Commissioner for the Digital Futures Commission and sits on the Media, Entertainment & Sports Council for the World Economic Forum. In this episode of the Better Under Pressure podcast, we discuss how Anna 'backs herself' in moments of pressure, the power of procrastination, and why she relates to the song 'Surface Pressure' from the Disney film Encanto.