Episode 273: A Journey of Risks, Rewards & Balance with Robin Wheeler, Chief Revenue Officer at Fetch

"Remember, ‘Life is not a dress rehearsal’." This vital fatherly wisdom from Robin Wheeler’s childhood resonates in each step of her successful journey. As the Chief Revenue Officer at Fetch, Robin lives by this credo, becoming a risk-taker who skillfully transforms every challenge into an opportunity. She unveils her exceptional journey navigating significant roles at industry powerhouses such as People Magazine, AOL, Twitter, and intricately weaves a narrative of how her success required a move across the country to integrate her career with her personal life. Robin brings to light the critical elements of her success, primarily her daring choice of venturing into the less-traveled path and embracing challenges outside her comfort zone. She identified her super power for connecting with people and influencing through sales. With an unwavering belief in her value, she recomposes our understanding of self-worth: trusting ourselves and knowing the remarkable skills we bring to the table. This episode untangles the bustling knitting of a thriving career and mothering twins. Hear from Robin herself about her effective strategies surrounding work-life integration and the importance she assigns to downtime expectations. Visit gobeyondbarriers.com where you will find show notes and links to all the resources in this episode, including the best way to get in touch with Robin. Highlights: [03:03] Robin’s background and path to Twitter [08:51] Adapting & evolving [11:45] Knowing your strengths [14:37] Leveraging your community [19:22] How to make decisions and avoiding analysis paralysis [22:52] Work/life integration [27:37] Lightning round questions Quotes: “People are at the heart of sales.” – Robin Wheeler “You have to trust the value that you’re bringing and know that you belong in that role.” – Robin Wheeler “If work/life balance means you have to take a step back, that doesn’t mean you’re failing, that doesn’t mean you’re not growing, it just means that’s what’s right for you at the moment.” – Robin Wheeler Lightning Round Questions: What book has greatly influenced you? - “Mindset: The New Psychology of Success” by Carol Dweck What is your favorite inspiring quote or saying? - "Life is not a dress rehearsal.” And “Mind over matter, anything is achievable.” And “Comparison is the thief of joy.” What is one word or moniker you would use to describe yourself? - Authentic What is one change you've implemented that made your life better? - Getting outside at least once a day. What power song would you want playing as you walk out onto a stage? - "Confident” by Demi Lovato About Robin Wheeler: Robin Wheeler is a strategic and inspirational Global leader with over 20 years of experience leading revenue teams. She has a strong track record of building high performing teams from the ground up and leading existing teams through change and turnarounds. A data driven decision maker, Robin is adept at successfully navigating the challenges of fast paced and constantly evolving industries in order to drive results. Robin currently serves as the Chief Revenue Officer at Fetch, a consumer engagement and rewards platform. In her role she oversees the sales team and partners with the biggest names across consumer packaged goods, retail and restaurants to help them leverage Fetch’s unique data and engaged user base to drive measurable results for their businesses. Prior to Fetch, Robin spent 11 years at Twitter where she held various leadership roles throughout that tenure. In addition to overseeing the Consumer Packaged Goods team and the Technology and Telecom team, Robin also launched a new division targeted at mid-market businesses. Robin also spent time as the Global Head of MoPub, Twitter’s mobile app monetization platform, overseeing the Supply Team, the Demand Team, Marketing, Analytics and Operations in the US, UK, Japan, Singapore and Dublin. Robin also served as Twitter’s Vice President, US Client Solutions, where she oversaw the team that serviced the largest brands all the way through to the Customer Success team who onboarded new small businesses. Prior to Twitter, Robin worked for AOL, Time Inc and US News and World Report and started her career on the agency side at TBWA\Chiat\Day LA where she worked on the Apple business. Robin also sits on the board of Sliide, a mobile technology company, based in the UK. Robin holds a Bachelor of Arts from Villanova University. When Robin isn’t working she loves spending time traveling with her family, snowboarding, hiking with her dogs and working out at F45. She resides in the Bay Area in Northern California with her husband and twin teenage daughters. Links: LinkedIn: https://www.linkedin.com/in/robin-partenheimer-wheeler/ Twitter: https://twitter.com/robinw