SexTech Startup with Emilie Wiersma

Beyond Coding - A podcast by Patrick Akil - Wednesdays

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Tailoring to a user group which hasn't traditionally been tailored much to, Emilie aims to create the biggest sex-positive marketplace in the world with Konfettie!  Like any other founder, she's had to overcome challenges, but not everyone deals with being slandered and banned from social media. The way she picks back up in the face of adversity is admirable and I'm really happy she's sharing her learnings along the way. Enjoy! 🎙 Connect with Emilie Wiersma: https://nl.linkedin.com/in/emiliewiersma https://twitter.com/sextechsavvy Full episode on YouTube ▶️ https://youtu.be/Pz3xe4Y10cA New episodes every Wednesday with our host 🎙Patrick Akil!   Big shoutout to Xebia for making this episode possible! OUTLINE: 00:00:00 - Intro 00:00:28 - Emilie has 3 mentors 00:03:47 - Emilie's first business 00:05:24 - Not working for a boss 00:06:37 - Creating fantasies for people 00:09:37 - Sex toys are unregulated 00:11:14 - Etsy and censorship 00:14:10 - Cheap materials 00:15:07 - Onboarding sellers on Konfettie 00:16:23 - Issues with products 00:17:46 - How to set up a marketplace 00:18:48 - Failing to deliver 00:19:57 - Everything custom 00:21:17 - People don't know what they want 00:24:15 - Emilie was doing everything 00:26:02 - Getting kicked off of social media 00:28:37 - Sex toy collectors 00:30:41 - Marketing that doesn't scale 00:33:04 - Airbnb was funded with cereal boxes 00:34:07 - Smut Slam 00:36:18 - Finding a co-founder 00:39:14 - Investment rounds 00:42:22 - Different dynamics with a team 00:44:18 - It's just a company 00:45:54 - Listening to customer feedback 00:50:34 - What is the end goal?