S1 Ep.03 | How important is authenticity when creating fun content for lifestyle brands Ft. Nas Majeed

Building an authentic bond with your audience is key to secure a long-lasting relationship with it. In this episode, lifestyle content creator Nas Majeed explains how brands can build stronger connections with their audiences by allowing creative freedom to influencers and empowering their inputs into the content strategy. Nas also stresses how important is for brands to embrace the power of authenticity and laughter to raise a steady engagement.| #InfluencerMarketingUncovered