S1 Ep.05 | The evolution of brand management: How to stay ahead of the game by embracing the new digital strategies? Ft Tessa Masiaszek

Staying ahead of the game in a fast-moving and evolving digital landscape is a challenge for all size companies. In this Episode, Tessa Masiaszek, Marketing Master Professor and Business consultant discuss how marketing managers and entrepreneurs have to adapt to the evolution of brand management to keep their businesses growing. Also, with our co-hosts they explore how important is to have a define and authentic brand value system, and how to successfully embrace new digital strategies, such as Influencer Marketing, that can effectively convey the brands' purpose and help their business thrive.