S1 Ep.06 | How can luxury brands innovate by rethinking their digital strategy? Ft. Vanessa Fernandes Marketing Manager Clive Christian Perfumes

Social distancing measures and the rise of a new customer behaviour, have challenged luxury brands to defied the status quo when delivering exclusive brand experiences, that go beyond the physical space. In this episode, Vanessa Fernandes Luxury Expert and Marketing Manager for Clive Christian Perfumes, discusses how luxury brands can innovate in their approach to market, by rethinking their digital strategies. Also, with our co-hosts, they explore how an omnichannel strategy, that combines Influencer Marketing and new technologies like AR, can deliver a personalized and unique valuable experience for the luxury consumer.