S1 Ep.10 | How to position a hotel brand through social media & influencer marketing? Ft. Lisette Sprangers, General Manager AC Hotel by Marriott

When it comes to the travel and hospitality industry, it all comes down to experiences and how effectively can brands convey an engaging and authentic travel journey. In this episode, Lisette Sprangers, General Manager for the first AC Hotel by Marriott in LATAM, discusses with our hosts Maira Genovese, Founder and CMO of MG Empower and Aleks Velev Campaign Manager, how influencer marketing has transformed the hospitality industry by becoming the most engaging and trustworthy form of word of mouth and reviews, and how can they leverage from social media and influencer marketing to effectively position the brand in the market. Furthermore, they explore how hotel brands can genuinely collaborate with creators, and how the digital innovations in the industry are allowing marketers to become more disruptive with their approach to the market.