S1 Ep.12 | How can Influencer Marketing help brands achieve credibility when sharing their social commitments and values? Ft. Sylvia Guerrero, Marketing Manager for Nestlé Nespresso

Today, more than ever brands are challenged to distinguish themselves on how to communicate their social and environmental efforts authentically. In this episode, Sylvia Guerrero, Marketing Manager for Nestlé Nespresso in Colombia, discusses with our hosts Maira Genovese, Founder and CMO of MG Empower and Aleks Velev, Campaign Manager, how brands can avoid becoming one more brand promising to save the world. They explain how brands can go from words to actions, how influencer marketing is a key strategy to convey authenticity, and how the use of Livestream content is enabling brands to gain back proximity and trust with consumers when communicating their social and environmental commitments.