S1 Ep.21 | How to create long term relationships with consumers by leveraging on empathy? Ft. Andreia Morelli VP Marketing American Express Mexico

After the challenging times over the past years, across the world, consumers are seeking to find sources of joy and genuine connection when diving into the experience with brands and services. In this episode, our host Maira Genovese, Founder and President of MG Empower and Bruno Genovese, General Manager are joined by Andreia Morelli, VP of Charge Products & Marketing at American Express Mexico. Together they discuss how brands can go above and beyond to create authentic and meaningful connections with consumers to build long term relationships and raise loyalty. Tune in to discover how an empathetic approach to the transformation of data and consumer behaviour insights, can lead brands to create innovative and highly relatable products and campaigns.