S4 Ep4 | The GenAI Revolution: How to Embrace Failure to Future-Proof Creativity & Innovation.

In this episode of Beyond Marketing, Maira Genovese, Founder and CEO of MG Empower, sits down with Oliver Yonchev, CEO and Co-founder of Flight Story, to explore the transformative power of generative AI in the creative and marketing industries. They delve into the importance of embracing failure as a pathway to innovation, the evolving role of AI in augmenting creativity, and strategies for leaders to foster a culture of experimentation. Yonchev shares his bold predictions for the future of creative teams, emphasizing that “the skills that [they] possess will be redundant in three years,” and offers practical insights on how businesses can adapt to rapid technological advancements. Join us for a thought-provoking discussion on leadership, innovation, and the future of marketing.