S5 Ep 1 | Bringing Sephora to the UK: The Art of PR in a Multi-Market Beauty World

This episode of Beyond Marketing is sponsored by Magic Mind, the world's first mental performance shot.Access ⁠⁠https://magicmind.com/mgempower⁠ and use the promo code MGEMPOWER20 to get up to 48% off your first subscription for the next 10 days. ⁠#MagicMind⁠ ⁠#MentalPerformance⁠ ⁠#SelfGrowth--------In this episode of Beyond Marketing, The Podcast, Sabina Ellahi, Head of PR and Communications at Sephora UK, shares the strategy behind the beauty retailer's highly anticipated UK launch and landing. Discover how cultural nuance, storytelling, and digital transformation are reshaping beauty PR. We also dive into the rise of celebrity brands, Sephora’s unique relationship with its brand partners, and Sabina’s take on the future of beauty and PR, sharing insights for marketers navigating a multi-market world.