From Weights to Waiting with Xabier Marshall

Xabier Marshall is a personal trainer and the owner of Multiply Performance in the UK. We discussed people’s perceptions of personal trainers, Xabier’s initial emotional response to the 2020 lockdowns, how being marketing-minded allowed him to see what was next and what was needed, his new app-based training program, and his predictions about the future of the gym and fitness industry.