High tech, high impact

Impact seems to be on everyone’s minds these days. The pandemic has reawakened the altruist in us all, and the societal and environmental impact of brands matter as much as price when making purchasing decisions. Technology is also driving changes in our behaviour. Digital adoption accelerated during the pandemic as people sought solutions that were quicker, easier, and safer. As a result, consumers of all ages are more tech-savvy than ever before.