Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt

In this special episode, we start with an insightful interview from Crafted, where Dan Blumberg and Paige Costello, Head of AI at Asana, dive into how AI-driven tools like status reports and bug triaging are transforming work by removing tedious tasks and sparking creativity. They also explore how AI is reshaping team structures and the evolving role of product managers. Afterward, Jeremy and Henrik continue with Paige to take a closer look at the hands-on development of AI, discussing the unpredictable nature of user interactions and why clear evaluation processes are essential. Paige offers behind-the-scenes insights on user testing, model selection, and finding the right balance between control and flexibility in deploying AI. Real-life examples, like Asana’s use of AI-powered status reports, customizable workflows, and transparency practices, showcase how these tools can boost productivity, streamline workflows, and fuel innovation. Tune in for practical takeaways on harnessing AI to reshape how we work, and a look at how these advances could redefine roles and team dynamics in the future. For more episodes from Crafted, visit crafted.fm and be sure to subscribe to Crafted on your favorite podcast app for more insights on product innovation.