FACT OR FICTION: Alden Wicker and Sandra Roos think the fashion industry has a misinformation problem... do you agree?

In this episode we continue to explore the most commonly repeated "factoids" in fashion and sustainability in order to determine whether they are substantive and useful. During Stockholm Fashion Week, Mike spoke with Alden Wicker, freelance journalist and founder of Eco-cult and Sandra Roos, Head of Sustainability at KappAhl and PhD in Environmental Systems Analysis, about commonly used social and environmental statements related to the fashion industry and if they are based on credible research and robust