INDUSTRY UPDATE: Circular business models, like clothing resale and subscription rental, are taking off - but can they ever fully replace today's retail models and deliver the radical sustainability improvements we need?

Experts and practitioners agree that simply improving upon today's take-make-waste linear business models will not ensure the apparel industry can operate within the planet's ecological boundaries. Instead, a new circular economy is needed and thus new circular business models. Circular business models, like resale and rental, are not actually new. But up until a few years ago, models like these were marginal, primarily employed by second hand stores and charity shops. How things have changed! Today, nearly