INSPIRING INNOVATION: Is digital clothing the future of fashion and a solution to overconsumption?

The Fabricant, a digital fashion house, recently sold a piece of digital clothing - clothing that is only available in digital environments - for over 9000 USD. This experience helped them realise that their expertise in 3-d digital modelling could be used for a better purpose: creating a new industry sector for digital only clothing which is very good for business and the planet. Mike speaks with Amber Slooten, Fabricant’s Creative Director and Adriana Hoppenbrouwer, Fabricant’s Commercial Director abo