217: How to Work Less and Earn More Using the 80/20 Rule with Perry Marshall

Every day, our lives are consumed by things that simply don’t amount to much. In fact, most of your successes will come from a very small percentage of your activities. That’s the basic concept of the 80/20 rule, and today’s guest is one of the world’s foremost experts on using the 80/20 rule in business! Today’s guest is Perry Marshall, author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making MoreE, and on today’s fascinating show, Perry dives into how to use this principle to work less and achieve more. And don’t miss the fascinating discussion on how to make $10,000 an hour; if you’ve never heard this concept before, it’s about to blow your mind (and business) into the stratosphere! In This Episode We Cover:Perry’s background and how he got into marketingHow he stumbled upon the 80/20 principleWhy it’s alright to let go of tenants causing you issuesThe 80/20 inside the 80/20How this affects investors with rental propertiesWhat we can learn from the “principle of the 2700 espresso machine“The most important thing in direct mail marketingThe 5 qualifiers you should know when sellingWhat to consider about the concept of retargetingHow to handle a bad response rateA tip to help you make $10,000 an hourWhy you should say no to a lot more thingsHow to differentiate the $10 an hour job from the $10,000 an hour jobAnd SO much more!Links from the ShowBiggerPockets ForumsUpworkBooks Mentioned in this Show80/20 Sales and Marketing by Perry MarshallUltimate Guide to Google AdWords by Perry MarshallUltimate Guide to Facebook Advertising by Perry MarshallThe 80/20 Principle by Richard KochThe Star Principle by Richard KochThe Book of ProverbsTweetable Topics:“80/20 is everywhere.” (Tweet This!)“We can fix so many problems by doing so little.” (Tweet This!)“Half of what you are doing right now you shouldn’t be doing.” (Tweet This!)Connect with PerryPerry’s Personal WebsiteGet his book80/20 CurvePerry’s Twitter Profile