81: Generating Real Estate Leads Through Direct Mail with Michael Quarles

Today on the BiggerPockets Podcast we are excited to welcome back Michael Quarles to the show. Several weeks ago we talked with Michael about his story and spent most of the show discussing the topic of negotiation, never getting to one of the most important topics we wanted to discuss with Michael: marketing. Specifically, Michael is a wealth of knowledge on all things involving direct mail, so today we’re going to tap into that knowledge. Today, Michael is going to teach you everything you need to know to get started in successful direct mail marketing and attract leads that no one else can get. We cover everything from market research to creating a call-capture system and everything in between. This show will go down in the history of BiggerPockets as one of the most actionable shows to date! In This Show, We Cover:The ins and outs of whole-tailingEverything you ever wanted to know about direct mailThe beauty of controlling who calls you through direct mailHow to start marketing even if you only have $500What to do in the face of rejectionHow much does a starter marketing budget cost?How BiggerPockets is like a beautiful womanHow to do your market research Softwares that tell you what houses in your market have equityWhat filters to set in terms of lead generationProbate vs. absentee ownersHow to generate leads from bandit signs without EVER using themThe 5 different types of direct mailThe importance of using multiple types of mailHand-written font vs. actual writing The biggest mistake people make in direct mailHow many times should you repeat a mail sequence?The importance of setting up your call capture systemHow to memorize scriptsand much, much more!Links MentionedBP Podcast 077: Negotiating Your Way to 1000 Wholetail Real Estate Deals with Michael QuarlesHow to Write the Perfect Elevator Pitch in Under 10 Minutes!Tweetable Topics“I’m not a passive income earner, I’m a massive income earner.” (Tweet This!)“People don’t buy what you sell, they buy who you are.” (Tweet This!)Connect with MichaelMichael’s BiggerPockets ProfileMichael’s Website: http://www.yellowletters.com/