How I Used Instagram to Build a $7,000,000 Airbnb Business | 059

In this episode, Isaac French shares how he grew from 5,000 Instagram followers to selling his Texas micro resort for $7 million, just 18 months after opening.Isaac reveals his strategy for leveraging online audiences to support hospitality projects - converting social media followers into guests, email subscribers into customers, and content into major media coverage. He details his journey from restoring a historic train car in Idaho to creating destination properties that attract visitors from 40 states.Learn his methods for crafting viral stories, building valuable email lists, and why combining online influence with physical experiences creates exponential results.Timestamps:00:00 Introduction01:10 Building Family Businesses10:58 Airbnb Account Suspension12:20 Growing from 5K to 150K Followers in 15 Months22:24 How to Combine Online Marketing with Physical Business26:29 Using Design to Stand Out in Business33:05 Business Lessons from Steve Jobs and Apple40:50 How One Twitter Thread Got 20M Views44:00 The Art of Writing Viral Content48:14 Best Practices for Reposting Content49:13 How to Convert Social Media Followers to Email Subscribers51:31 Creating Successful Short Form Video Content56:01 Why Transparency Builds Trust01:00:17 Using Content Creation to Fund Business Growth01:07:59 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Isaac:Instagram: https://www.instagram.com/isaacfrench_ Website: https://www.isaacjfrench.com X: https://twitter.com/isaacfrench_ LinkedIn: https://www.linkedin.com/in/isaacjfrench Featured in this episode:Live Oak Lake: https://liveoaklake.com Hans Lorei: https://www.instagram.com/hansloreidesign Sam Parr: https://twitter.com/theSamParr James Clear: https://jamesclear.com Al Doan: https://twitter.com/drbillnye Brent Underwood: https://twitter.com/underwoodbrent The Cliffs at Hocking Hills: https://thecliffs.house Highlights:01:17 The Motel Patel Cartel13:27 Creators on a Journey29:46 Power of Good Taste35:13 Lord of the Rings Quality Anecdote46:10 How Nick Huber Engineers Viral Tweets52:54 Getting a Deal Done with a Non-Monetary Value01:00:16 Digital/Physical World Flywheel