Our plan to scale this local newsletter from $80,000 to $500,000 per year | 040

Are you looking to start or scale a newsletter business?In this episode, Nathan is joined by Marissa Lovell, writer of the ‘From Boise’ newsletter, which generates $87,000 in revenue annually.Nathan helps map out various tactics to expand the newsletter’s subscriber base, strategies for increasing revenue per user through sponsorships, and creating new revenue streams with digital products.Timestamps:00:00 Introduction00:50 Challenges of Starting a Local Newsletter01:38 From Boise Newsletter05:14 Revenue Breakdown and Sponsorships07:46 Impact of Craft and Commerce Conference09:16 Sponsorship Strategies and Pricing11:48 Blogs vs Newsletters15:56 Evolution of the Team20:06 Hiding Behind a Brand24:50 Additional Revenue Streams28:27 Future Goals and Revenue Projections32:23 Newsletter Growth Tactics33:38 Social Media to Newsletter Conversion35:19 Increasing Revenue per Subscriber42:52 Growing Other Channels44:57 Effective Use of Social Media46:39 Streamlining Sponsorships48:19 Building a Sales Team56:15 Lead Magnets59:01 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Marissa:Instagram: https://www.instagram.com/from.boise/Website: https://www.marissalovell.com/Website: https://fromboise.com/Featured in this episode:From Boise: https://fromboise.com/Justin Moore: https://www.instagram.com/creatorwizard/ConvertKit: https://convertkit.com/Highlights:12:12 Why Nathan switched from blogs to newsletters43:02 Newsletter touch points46:58 Tim Ferris: “What would it look like if it were easy?”48:40 Effectively building a sales team01:01:42 Creating too many lead magnets