Why the Middle East Is Winning Big on Global Events

09 Apr 2025. Big focus on the economics of sport! PwC’s Nicholas Mayer joins us to explain the 9% annual growth in the sports economy, led by Saudi Arabia’s strategic play. Plus, we dive into the NFL’s surprising UAE move as the 49ers scout new fans abroad. And can AI really sort out your savings? We speak to the team behind Yabi, a new app taking on the region’s financial literacy gap.See omnystudio.com/listener for privacy information.