Bits & Pretzels #4 Florian Gschwandtner: Selling your Company could kill your Brand

Florian Gschwandtner, co-founder and long-time CEO of Runtastic, who sold the fitness-company to Adidas for 220 million Euros in 2015, shares his personal learnings of what founders need to do after their company gets acquired. He talks about how the team kept control after the acquisition ("you need direct board-access") and how he dealt with Adidas decision to remove the name "Runtastic" as part of a larger integration into Adidas' fitness services. Gschwandtner also shares what he looks for as a startup-investor. He is interested in investing in entrepreneurs with long-term business-ideas and a talent for execution ("if the only motivation is getting rich then that's wrong"). He also emphasizes execution over idea ("70 percent execution, 10 percent idea, 20 percent timing"). Hosts: Britta Weddeling (@bweddeling), Editor-in-Chief of Bits & Pretzels (@bitsandpretzels) Featuring: Florian Gschwandtner (@f_gschwandtner), co-founder Runtastic https://www.instagram.com/florian.gschwandtner/ https://www.florian.do/ More to explore: https://www.bitsandpretzels.com/posts/the-runtastic-co-founders-guide-to-the-startup-exit Visit our website: https://www.bitsandpretzels.com/podcast Follow us: Twitter: @bitsandpretzels Linkedin: https://www.linkedin.com/company/bits-&-pretzels If you like the show, please let us know by leaving a review. You can also send us feedback directly at [email protected].