B&P #39: mymuesli co-founder: What is product-market fit, really?

In this episode Britta Weddeling, editor-in-chief at Bits & Pretzels, welcomes Max Wittrock! He is the co-founder of German breakfast cereals brand mymuesli, which was one of the first companies to allow customers to create their own breakfast cereals. In this podcast Max shares best practises from his 14 years experience in the startup ecosystem including his ABC for product market fit for founders – from finding the right idea for your startup to testing and proving your business thesis in the markets. More to explore: Stay updated on news & insights from us about founders, startups in Bavaria, Austria & Switzerland at www.bitsandpretzels.com. Signup for our media newsletter to get the next episode of this podcast delivered right to your inbox: www.bitsandpretzels.com/media-signup. Hosts: Britta Weddeling (@bweddeling), Editor-in-Chief of Bits & Pretzels (@bitsandpretzels) Featuring: Max Wittrock (@maxwittrock), founder of mymuesli (@mymuesli) Follow us: Twitter: @bitsandpretzels Linkedin: https://www.linkedin.com/company/bits-&-pretzels If you like the show, please let us know by leaving a review. You can also send us feedback at [email protected]. Production: professional-podcasts.com (Regina Körner, Migo Fecke), Sophie Dechansreiter & Dina Zhakupova.