92: Designing Your Business For Success w/ Eric Mbakop

Name: Eric Mbakop Business Name: A Swift Connect Current Title: Founder & Chief Designer Age: 27 Location: Chicago Educational Background: Majored in Actuarial Science and a minor in Finance   About Eric: Eric Mbakop is an Entrepreneur, Eternal Optimist, and a Designer for Small Black Businesses. As Founder & Chief Designer of A Swift Connect, the Cameroon native now resides in Chicago and considers himself a Chicagoan who designs strategies and graphics for small black businesses. In consequence, he is a strategic partner for small black businesses throughout their growth journey.   Eric relocated from Cameroon to Chicago 10 years ago and graduated with a Bachelor's Degree in Actuarial Science and minor in Finance from Roosevelt University in Chicago. He worked as a Consultant for a consulting firm before launching A Swift Connect. He is an avid soccer fan and a Bulls fan!   DURING THIS EPISODE YOU’LL LEARN: Understanding the difference between branding and marketing How to define and understand your brand How to lay the foundation of your brand The importance of market research in designing your brand What is brand personality and how to define yours Tips on building brand loyalty For complete show notes and resources mentioned for this episode go to: blacktobusiness.com/92 Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   —-------------------- 🙏🏿 Support:  This week’s episode is sponsored by IV Purpose, a 2-floor sports restaurant and event space located in Bedstuy Brooklyn, where they offer delicious American and Caribbean cuisine and specialty drinks.    This unique Black-owned space offers both on-site and off-site catering, only requiring a 7-day advance notice to the event.   Their buffet-style event menu accommodates groups of 25 or more, making it the perfect option for birthday celebrations, graduation parties, dinners, baby showers, and Department of Education events. IV Purpose’s off-site catering options are perfect for corporate events, graduations, house parties, etc.   Book your next special occasion at IV Purpose!