97: How To Brand Your Small Business w/ Amie Thompson

Name: Amie Thompson Business Name: Creative Allies Current Title: CEO Location: Raleigh, NC Educational Background: BS, Business Administration - The University of NC at Chapel Hill MS, Organization & Management - Capella University     About Amie: Amie is a CEO who has stepped out of her comfort zone to become a true leader. She is the President & CEO of Creative Allies, a Black-owned marketing firm that drives unparalleled brand engagement through compelling creative, digital technology, strategic, and social influencer management.    Amie is passionate about connecting with small business owners and entrepreneurs, particularly women and minorities, and helping them flourish. She loves talking about everything from the journey of a business owner to personal branding to sales tips for introverts and non-sales people.    Amie believes that while design and strategy are incredibly important to marketing, the key isn’t just in creating a beautiful logo or in coming up with the perfect slogan…the key is YOU. Her passion lies in helping people find and develop unshakable confidence in themselves and their businesses, in helping them identify the factors about them that are unique and valuable, and in helping them tell their stories in authentic and attainable ways.    We all have a story, a mountain we have climbed, and things we have learned along the way. Amie wants to help business owners and entrepreneurs take their story to the next level, and turn it into something tangible that grows their business and their brand.    DURING THIS EPISODE, YOU’LL LEARN: Why branding is important to your business  The elements that make a great brand How to incorporate SEO into your branding Common branding mistakes small businesses make How to develop your brand story  How to make your brand newsworthy Why it’s important to have a marketing campaign For complete show notes and resources mentioned for this episode go to: blacktobusiness.com/97 Thank you so much for listening! Please support us by simply rating and reviewing our podcast!