Mike Cirker of Alpha Industries and the Kanye Effect

My guest this week is Mike Cirker, CEO of Alpha Industries. Alpha Industries is known for its iconic military jackets from the MA-1 to the M-65. The brand has been in business for over 60 years making pieces that have now become staples in every wardrobe. Mike and I discuss growing up in the business, the pros, and cons of being a heritage brand, marketing in 2021, and navigating the Kanye effect of the MA-1.