Davide Baroncini (GHIAIA)

My guest this week is Davide Baroncini, founder of GHIAIA. A brand that's a beautiful hybrid of luxury and casual. It's a sort of California cool but made with luxurious fabrics and construction. You can wear it but still look like the LA guy pushing a grocery cart. Davide and I talk about the origins of the brand, what he learned while working at Brunello Cucinelli, how retail is the essence of service, and more.