03 | Do Your Friends Know What You Do?

We often think of networking as just meeting new people and making new connections. But as BNI Southeast Tennessee Director Elaine Zambos shares, we can't neglect our existing "tribe" of friends, family, and existing connections.Elaine tells a story of being with her close friend group when the topic of life insurance came up. One friend mentioned needing bloodwork for a life insurance policy, leading another to casually reveal..."But wait, I sell life insurance for a living!" The rest of the group had no idea!It's a classic example of making the assumption that our inner circle knows all the details about our work, when in reality, they likely have no clue about the specifics of what we do day-to-day. Elaine's takeaway? Don't neglect to actively network and spread awareness of your business within your tribe.Host Michael Crosa relates this concept to his experience as a podcaster. So many people know he "has a podcast" but don't actually know where to listen, what it's about, or its potential value to them. Just spreading basic logistics helps expand your network.Tune in for more insights about taking the time to clearly communicate your professional skills and offerings, even with those closest to you. You'll be reminded that your tribe should be one of your biggest sources of support, referrals and advocacy - but only if you let them in on what you're really doing!Find out more about BNI and visit your local chapters at https://www.bni.comThis podcast is made by Chattanooga Podcast Studios, offering remote podcasting services to businesses. More at https://chattpod.com