Marketing for the Digital Age & Beyond | Book Insights on This is Marketing by Seth Godin

*The old-world method of mass advertising through TV and radio was hugely successful for big corporations. With the arrival of the internet, everything changed.   *Traditional marketing is about trying to sell something to someone, trying to get something out of them. The new way is almost the opposite. It’s about generosity, listening, and making a connection that lasts.  *New opportunities now exist for anyone to reach an audience with a new idea, cause or product launch.  If you care enough about your audience to create true connection you can make change happen.  *Marketing should always be about the customer’s problem, not helping the company to make more sales. That sounds counterintuitive, but it’s only through generosity and genuine interest in people that you can make your message or product succeed.  *This book’s subtitle, You Can’t be Seen Until You Learn to See, reinforces the idea that marketing should be grounded in empathy. Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Want quick save-able, share-able bullet points on this book? Check out the Memo: https://memod.com/Kev866920/what-works-best-for-marketing-in-today-s-digital-a-279 Full Title: This Is Marketing: You Can't Be Seen Until You Learn to See Year of Publication: 2018 Book Author: Seth Godin To purchase the complete edition of this book click here: https://tinyurl.com/4emxztdm Book Insight Writer: Glen Crosier Editor: Tom Butler-Bowden Producer: Daniel Gonzalez Production Manager: Karin Richey Curator: Tom Butler-Bowden Narrator: Kristi Burns