044 - Sally Freeman on Promotion, Publicity, Fans, Assets & more

Everything starts with a good track, but talent alone doesn’t get you anywhere. Without promotion no publicity, without publicity no fans, without fans no gigs nor buyers of your tracks. I speak to Sally Freeman about building all of these.

Sally is Managing Director of Love Live Music UK encouraging emerging musical talent and managing global press and digital for artists. For over 15 years Sally has specialised in creating global digital strategies for live events, brands, organisations, musicians and emerging artists. Managing the Press and Digital Strategies for the Dance Field at Glastonbury, career highlights include working with Stormzy, Craig David, Lewis Capaldi, Jamie Cullum and Fatboy Slim.

Sally represents artists ensuring their online image is managed to ensure success and global online reach. Sally manages a team of 15 photographers and filmmakers at Glastonbury to ensure that Artists receive great PR and good press coverage.

Sally is a Co-Founder and Partnership Director of the non- profit DevelopHer helping women thrive in the workplace. Sally is a proud honouree of the She Said So Alternative Power List 2019.

Sally loves working with new artists and seeing them develop and become successful.

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