002 | Influencer Marketing: What You Need To Know Right Now To Bootstrap Your Dreams Quickly, With Susana Yee

Bootstrapping Your Dreams Show - A podcast by Manuj Aggarwal

Categories:

Business

Susana Yee and Manuj Aggarwal discuss how to get started with influencer marketing. If you want to get the right exposure and jumpstart your marketing efforts using influencer marketing, even when you are on a tight budget - tune in now!

In this episode, you'll discover:

  • The first steps all enterprenuers need to take to get started with influencer marketing 
  • Critical details beginner enterprenuers or professionals often overlook (and how it kills their influencer marketing)
  • The exact influencer marketing tools enterprenuers or professionals need to know about here at the start of their journey
  • The perfect mindset for a beginner enterprenuer or professional that virtually guarantees their success
  • Mistakes which cause beginner enterprenuers or professionals to waste a lot of time and money in influencer marketing (and what to do about it).
  • Where to spot the big opportunities in influencer marketing that many beginner, or even experienced enterprenuers or professionals might be missing
  • Specific tips for time management when it comes to influencer marketing
  • Specific wisdom and experience to help motivate beginner enterprenuers or professionals to get started the right way with influencer marketing (and achieve amazing results)

 About Susana Yee

 Susana Yee is an expert in influencer marketing whose accomplishments include:

  • Susana went to Barnard College in New York City for 3 years and spent my last year at UC Davis as a history major.
  • Susana started in sales and marketing in New York City upon graduation and then moved to LA and started working in business development for tech start ups and eventually moved to social media marketing. In 2007 she started my own social media marketing consulting firm and concentrated on working with start up companies.
  • Susana Yee is a marketing expert and a pioneer in the field of social media and influencer marketing. Her Guess “Color Me Inspired” campaign went viral and Mashable named it one of “5 Interesting Pinterest Marketing Campaigns.”
  • She has a personal blog that she started in 2007 that was one of the top shopping blogs in 2008. She was an Ebay Powerseller in 2000.
  • She has ran her business and grown it through its regular ups and downs. She had lost big accounts and employee leave without notice. Business has its ebbs and flows, but in her own words she has learned that you just have to keep moving and keep learning every day and changing as the business changes.

Links & Mentions From This Episode:

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