#258 Know what your customer wants | Melina (Young) Palmer

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses.The Brainy Business was named the #1 psychology podcast people in business should listen to by Psychology Today...