How a legacy brand stays relevant - Weetabix

On this episode of Bosses for Breakfast, Jessie sits down with Gareth Turner, Head of Brand of Weetabix, an iconic breakfast foods company in Britain. Gareth is giving the listener different aspects around how to stay on top of brand relevancy for decades. He tells how him and his team focus on spending time with consumers and understanding day to day activities for families, such as breakfast time in an average home. Weetabix is using this consumer information to also figure out which ways of brand marketing works best for them. They have seen a lot of success with television advertising; however to continue the brand’s upward growth, Weetabix is trying out alternative ideas, such as radio ads and social media and thus this becomes a learningfull lesson from a major British food brand. Listen, rate, and subscribe to Bosses for Breakfast wherever you listen to podcasts! Links:For more information on Weetabix: https://www.weetabixfoodcompany.co.uk/ Check out the Bosses for Breakfast website: https://studioroo.com/bosses-for-breakfastFollow Bosses for Breakfast on Twitter (@Boss_breakfast)