How to predict trends with semiotics and cultural insights. With Victoria Gerstman

In this episode of Bosses for Breakfast, host Jessie Frahm chats with Victoria Gerstman, president of Canopy Insight’s North American arm.Canopy Insight is a cultural insight and innovation consultancy, which uses semiotics to help brands answer questions about what’s happening in specific cultures. They use their research to discover the implications for company behavior regarding outreach across different markets and cultures.A must listen for anyone working within branding and marketing. Find Bosses for Breakfast wherever you find podcasts!Links:Check out Canopy Insight’s website: https://www.canopyinsight.com/www.bossesforbreakfast.com